Motherland Superstore 2019

Insight ≥ People need stuff: urban necessities, lifestyle accessories, products that tell the world who we are. But there are very few brands that are cool, accessible – and Indian. Since we saw no brand out there that met this need, we decided to launch one ourselves.

Motherland Superstore™ features extraordinary versions of everyday things – original designs, exclusive collaborations and specially selected products that will help people look good, feel good, and fly the flag in style. Motherland constantly works with like-minded makers to develop products that are stylish, efficient, and affordable in equal measure. Motherland Superstore’s product philosophy consists of significant redesign, some re-engineering, and the occasional reinvention: a process we call ‘retail remix’.

At Motherland Superstore™, shoppers can choose from an ever-changing series of limited edition collections (though our greatest hits will be replayed, of course). Each collection serves up a fresh perspective on Indian popular culture – regional classics, emerging sub-cultures, hyper-local trends, guest brands – all slickly designed and delivered to your door. Products include unisex clothing, supersnacks, everyday objects and lifestyle supplies, including old and new collector’s issues of Motherland Magazine. Those who are looking for a mix of good design and cultural relevance instead of jokey, pointless tack, need to browse no further. New collections and themes are uploaded frequently, offering shoppers limitless collectibles in limited editions.

BHARAT-INDIA STRIPED T-SHIRT

 

PASSPORT LITTLE BLUE BOOK
DARK & LOVELY T-SHIRT
BHARAT-INDIA CAP
BHARAT-INDIA STRIPED T-SHIRT / VOTER T-SHIRT
BHARAT-INDIA RAINBOW T-SHIRT / JAI JAWAN JAI KISAN T-SHIRT

 

MOTHERLAND MAGAZINES NORTH-EAST / STARGAZING / PERFORMANCE
WHITE TIGER POLO SHIRT / BHARAT-INDIA POLO SHIRT
MOTHERLAND AROMATIC SOUTH - BANANA CRISPS WITH ROCK SALT
BHARAT-INDIA TOTE BAG / SOCIALIST TOTE BAG
BHARAT-INDIA CAP / GOA FOREVER T-SHIRT
6 KUMAON POLO SHIRT
CHANDRAYAAN T-SHIRT
TRINITY TECHNICOLOUR T-SHIRT
BHARAT-INDIA TOTE BAG / SWEATSHIRT
MOTHERLAND MAGAZINES - MILITARY / NURSE / 2045
MOTHERLAND CLASSIC T-SHIRT
LOVE YOUR MOTHERLAND